Sarah Linington

Associate Director (Marketing)
FindAUniversity Ltd

Sarah is a fully qualified CIM accredited marketing professional who has been working in the UK Higher Education sector for the past 13 years. Her experience includes working at University of Sheffield Students Union, and Sheffield Hallam University, in a variety of student marketing & recruitment roles before starting her role with FindAUniversity 8 years ago where she is responsible for B2C & B2B communication strategies and their ever-expanding portfolio of dedicated B2C postgraduate study fairs and B2B conferences for HE marketing colleagues.

My Sessions

Breakout 3C: Knowing their unknowns: understanding information needs to deliver meaningful B2B & B2C content

All content succeeds by understanding and meeting the information needs of its audience. Research into the habits and aspirations of ‘Generation Z’ and associated audience personas provide education content marketers with a short-hand for anticipating these needs – up to a point. This session will present a case study for dealing with audiences for whom […]