Stephen App

Account Executive
Campus Sonar

Stephen is Campus Sonar’s Account Executive. A natural marketer and relationship builder, Steve has spent more than ten years in higher education, in both campus and agency environments. In the past five years, Steve has successfully launched a student-blogging platform, an agency podcast, and a higher education online magazine, all with a mission to bring people together though content.

At Campus Sonar, Steve leads the business development efforts for the agency, working with campus professionals to identify appropriate social listening programs that will help meet strategic institutional goals. An amateur runner and professional donut connoisseur, you can often find him on Twitter staunchly defending the Oxford comma.

My Sessions

Breakout 3A: How to use social listening to uncover audience insights for effective content marketing

Biosphere Green

Share your feedback on this session As the global perspective on test taking changes and universities increasingly focus on recruiting students at the graduate and professional levels, marketers must use new sources of lead generation to meet enrollment targets. More and more, marketers are turning to content marketing to organically capture prospective student information through […]

Track A: Making Smart Content Decisions