Vicky Hayhurst is the Commercial Director at the sector’s leading rich media agency, Revolution Viewing. As well as her general responsibilities as a Board Director, Vicky is the strategic lead for the development and marketing of RV’s products and services for Higher Education. As part of her role, she manages RV’s primary research programme with prospective students which enables universities to maximise the influence and impact of rich media content.
Before joining RV in 2015, Vicky worked first in banking and then moved into university external relations where she spent 10 challenging and happy years. Her last role was Associate Marketing Director at Leeds Beckett University. Vicky is a firm advocate of HE and is incredibly passionate about the sector.
Personalisation is high on the agenda and can have a huge impact if done well. But how do you make sure that it is done well for the receiver and that your institution gains a measurable return on investment? Come and understand how Nottingham Trent University have delivered highly engaging campaigns by using a research […]