We are a digital experience company based in London and Hong Kong.

We build digital experiences, services and brands to support our clients’ digital futures. We make our work human by combining technology with context, insight and empathy. We work with clients we believe in, who become our partners.

At Precedent we’ve learned to focus on the opportunities that digital and technology bring on a human level.  And our approach begins with our understanding of what makes us human.

Combining this understanding with technology, we intuit context, use insight and apply empathy to create experiences that deliver competitive advantage.


Users are only users when they are using your service.

Consumers are only consumers when they are buying your product.

Humans are humans, always.