Bridging the gap: Insights from the private sector to elevate your higher ed marketing

Richard Francis

Vice President of Marketing and Business Development @ Foleon

While higher education and the private sector may be structurally different in many ways, at the core of the marketing discipline the ambitions and challenges have much in common. Join the session to see how large organizations tackle the creation of high-impact, effective campaigns and programs - giving you insights that apply just as well to the positioning of your institution, acquisition of new students, alumni communications, fundraising and other HE specific content marketing goals. We’ll talk through 7 areas that can provide challenges to marketeers’ reaching their goals, and provide specific insights into how their approach helps to overcome them.

Key takeaways

• See inspiring examples of world class content marketing assets in action

• Learn how large organizations build process and leverage technology to overcome obstacles and drive success

• Consider the overlap with Higher Education and how their approaches can help you looking forward

About your speaker…

Currently VP of marketing at software platform Foleon, Richard has more than 20 years experience in marketing. With a background in psychology and journalism, and an executive master in marketing and strategy from TIAS business school in the Netherlands, he offers a unique take on the role of best-in-class content in building successful brands - whatever the sector they are in.