ContentEd: AI bootcamp
Access our on-demand recordings
Purchase access to our on-demand content and dive into the world of AI in higher education.
Join Tracy Playle and special experts for ContentEd: AI bootcamp, where you will learn about the application of AI for content strategy and content marketing.
Bringing you a combination of presentations, tools, and workshops, enabling you to immediately apply what you've learned about AI and start putting your knowledge into action right away.
Why watch?
AI technologies are rapidly advancing, and their applications within content strategy and content marketing are expanding
As AI becomes more prevalent, issues around ethics, privacy, and bias gain importance
Understanding and leveraging AI is becoming a crucial skill set for content professionals
Today's students are digital natives, expecting personalised, engaging and accessible content
AI tools can assist in generating new content ideas, predicting trends, and providing insights that can drive innovation and creativity in content strategy
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Individual pass
£179.00 + vat
Team pass (3 people)
£499.00 + vat
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Sessions
Panelists
AI in Practice: Real-World Insights
Hear from other content professionals in the sector about how they're using AI in their institutions, the challenges they've faced, lessons learnt and advice for others. Covering topics like:
The ethical implications of using AI including issues of privacy, consent and the potential for bias
Success stories in AI adoption
Securing stakeholder support when adopting AI
Overcoming AI integration challenges
How AI can create content to meet diverse accessibility needs
Scalability of content production
Future trends and innovation
Allison Turcio, Ed.D 🇺🇸
Assistant VP for Enrollment and Marketing, Siena College
Allison Turcio, Ed.D., is Assistant VP for Enrollment and Marketing at Siena College, a marketing professor, consultant, host of The Application Podcast, and publisher of the Higher Education Marketer's Digest.
Allison frequently presents at industry conferences and serves on the Editorial Board for the Journal of Education Advancement & Marketing. She has led her team to win several accolades, including AMA's 2023 Emerging Marketer in Higher Education Award. Allison has been selected for Albany Business Review’s 40 Under 40 and Siena’s Excellence in Administration award. She holds a doctorate degree in higher education leadership from Northeastern University, a master’s in communications and bachelor’s in English.
Farrukh Iftikhar 🇬🇧
VP of Sales EMEA,
Kontent.ai
Farrukh is a seasoned sales leader with a passion for empowering businesses with the power of digital content.
His 25-year career journey began in software development, where he assisted organisations in transitioning their physical content into digital and involved into providing tools to create and manage content.
This experience ignited his passion for content's strategic role, leading him to consulting and eventually pre-sales roles. Today, Farrukh leverages his well-rounded expertise to lead Kontent.ai's EMEA sales organisation, guiding businesses to unlock the full potential of their content strategy.
Mark Daley 🇨🇦
Chief AI Officer,
Western University
Mark is the Chief AI Officer at Western University and a Professor in the Department of Computer Science with cross-appointments in five other departments, The Rotman Institute of Philosophy, and The Western Institute for Neuroscience. He is also a faculty affiliate of Toronto's Vector Institute for Artificial Intelligence.
Mark was named in the Maclean's magazine "Power List 2024" of the top 100 Canadians shaping the country.
Mark has previously served as the Vice-President (Research) at the Canadian Institute for Advanced Research(CIFAR), and Chief Digital Information Officer, Special Advisor to the President, and Associate Vice-President (Research) at Western.
Jaime Hunt 🇺🇸
President,
Solve Higher Ed Marketing
After a 20-year career in higher education – including nine years as a chief marketing officer – Jaime Hunt founded Solve Higher Ed Marketing in 2024.
Transformation and innovation have been hallmarks of her career. She has extensive expertise in brand strategy, recruitment marketing, internal communications, crisis communications, issues management, online innovation, and media relations.
A first-generation college graduate, she earned her bachelor's degree in journalism from the University of Minnesota and her master's degree in integrated marketing communications from West Virginia University.