ContentEd: AI in practice
2-day online conference
26 & 27 March 2025
We've been talking about AI for a while now, but how are universities actually using it in their day to day marketing and communications activity?
Hear from sector experts with lightning talks, case studies and tool demonstrations tailored for higher education. With real life examples and applications of AI, you will gain plenty of ideas to take away and develop at your institution.
Day 1: bite sized learning & inspiration
Wednesday 26 March 2025, 14:00 - 17:00 (GMT)
Quick, practical sessions focused on actionable AI applications and case studies.
Day 2: in depth learning & exploration
Thursday 27 March 2025, 14:00 - 17:00 (GMT)
Longer sessions with the opportunity to ask the experts and discuss with peers.
Can’t make all the sessions? Recordings will be available for all ticket holders.
Your conference host:
Tracy Playle is the CEO and Chief Content Strategist at Pickle Jar Communications and the founder of ContentEd. In recent years, Tracy has carved a niche in exploring how we can, as content practitioners, integrate AI ethically and intelligently into content practices and marketing and communications efforts.
Tracy has delivered numerous talks and workshops on AI’s role in content, offering frameworks to boost content impact and exploring its potential in audience research, segmentation, and personalised user experiences.
Join us for ContentEd: AI in practice, hosted by Tracy Playle, author of The Connected Campus and Chief Content Strategist at Pickle Jar.
This isn’t just about AI trends or theories—it’s about real, actionable learning and insights you can immediately implement at your institution.
Learn from sector experts with practical sessions:
Lightning talks
Tool demonstrations
Case studies.
Why attend?
Practical, hands-on demonstrations with AI tools
Real examples of universities using AI in their day to day work
Tailored for universities and higher education
Expert led demos and actionable steps to integrate AI into your strategy
Leave with real insights you can apply immediately
Access the recordings and slides after the event.
Speakers and sessions
Buy access
Pay by credit card
ContentEd+ premium members save 20%!
Members of ContentEd+ premium get a 20% discount on all ContentEd ticketed events.
Sign up for your premium plan to get your discount plus a year’s access for an unlimited number of colleagues for just £1,999 + vat.
Already a member? Contact us for your discount code.
£199.00 + vat
Individual pass
Team pass (3 people)
£499.00 + vat
Pay by invoice or purchase order
Booking for more than three? Get a group discount!
Have a team bigger than 3? We have fantastic discounts for larger teams, departments, and organisations. Get in touch to let us know how many people you would like to bring!
If your institution prefers to pay by purchase order and invoice, please complete this form.