Building better journey maps with GenAI - with Joyce Peralta

Written By Abby Goldie

Generative AI can enhance the processing of user experience data, delivering deeper insights and clearer takeaways. In this demo, we'll show how we used GenAI to build a better journey map, helping us uncover hidden insights and eliminate personal bias. The resulting resource led us to explore new ground in our audience journey. We'll also address concerns and pitfalls to avoid when using GenAI in user research.

Key takeaways

  • Best practices for using generative AI to analyse data collected in user interviews

  • Ethical considerations

  • Sample prompts.

About your speaker

Joyce has been building websites and digital communities for over 20 years. Her experience includes strategic positions on communications marketing, and information technology teams at a number of universities including the University of Victoria, Western University and Kings University College.

Abby Goldie
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