Join this presentation to learn 5 key operational changes you can make to your institution's marketing efforts to be more student-centric and ensure your enrollment goals are met. The digital-native students entering higher education today expect and demand the same kind of personalized, customer-centric digital experience when interacting with a prospective institution that they receive in their consumer technologies and are often disappointed by the former. This lack of connection might result in a loss of student enrolment. We all want to be more student centric but the question is how do we do that?

This session will show you 5 strategies, with examples, of how Humber Global has reengineered how we tell our story with a student centric-approach. Learn quick and easy-to-implement ideas on improving your web experience, communication flow, brochures/viewbooks and more.

Key takeaways:

• How to find your institution's own authentic voice that connects with Gen Z and forms an emotional bond so that they choose you over other institutions

• How to leverage technology and inter-department partnerships to be more student-centric

• How to deliver the right pieces of information to students at the precise moment in their application journey so that it is helpful to them and they move on to the next step in the process

About Vedika Taunk

Vedika started her career in digital marketing at Yahoo! and has since worked in the higher education sector for 11 years in New Zealand and Canada in international marketing, communications and recruitment roles. Vedika currently works at Humber College, Canada’s largest college, where she is the International Marketing and Communications Manager. Vedika has presented at various conferences in New Zealand, the US and Canada and is passionate about student-centric storytelling, digital advertising, data interpretation through Google Analytics and drip communication strategies.