ContentEd Awards 2024 submissions

The ContentEd Awards recognise great content strategy work happening in the education sector. Last year’s Awards took place as part of ContentEd 2023 conference, in Manchester.

Read below to find out about our categories and winners!

Content team of the year

This award recognises a team who are making excellent progress in setting the standards for strategic content leadership in their institution. The winning team will demonstrate excellent teamwork and evidence the impact of their work across the board.
Winner: The University of Edinburgh
Best overall approach to content strategy and content design

This award recognises an education institution that has made significant advances in their approach to content strategy and content design, transforming the way that they approach marketing and communications

Winner: The University of Edinburgh Prospective Student Web Content team
Best approach to experience design

This award recognises an overall approach, campaign or event that demonstrates a strategy and user-centred approach to designing a whole experience. The winner will show evidence of understand how creating an “experience” is so much more than designing content alone, and instead meticulously plans for multiple touchpoints.

Winner: Edge Hill University
Most innovative content marketing campaign

This award recognises a content marketing campaign that breaks new ground, and challenges the education sector to new heights of creativity and innovation. The campaign might have focused on advertising content, SEO and SEM activity, or influencer marketing. The campaign might be in support of a brand initiative, alumni engagement, fundraising, or student marketing.

Winner: The University of Glasgow

Champion for diversity, equity and inclusion in content

This award recognising the individuals or teams who are setting new standards for how we approach diversity, equity and inclusion (DEI) through our organisation’s approach to content strategy and content creation.

Winner: KAUST, King Abdullah University of Science and Technology
Empathy award for advancing audience research and insight

This award recognises an organisation that is raising the standard for audience research in driving content strategies and plans. The organisation will be demonstrating a true audience-first approach to content planning.

Winner: University of Southampton
Martin Bojam Award (judges award)

The Martin Bojam award recognises an individual that is leading the way in championing, mentoring and elevating others within the content, communications and marketing professions in the education sector. The judges make their own nominations for this award and vote amongst them.
Winner: Neil Allison, The University of Edinburgh

What criteria did the judges use?

Content team of the year

Signs that the team has worked collaboratively
Impact of how the team has worked across the board
Evidence of progress in setting the standards for strategic content leadership in their institution

Best overall approach to content strategy and content design

Signs that a full content strategy approach was taken
Impact on how this has changed the organisation’s approach to content, communications and marketing
Evidence of integrating multiple elements of content strategy from audience research to content engineering to editorial to content operations
Evidence that this organisation is leading the way in the education sector.

Best approach to experience design

Signs of experience design being implemented
Impact on how this has changed the institution’s approach to current and future campaigns
Evidence of understanding how creating an ‘experience’ is more than designing content alone

Most innovative content marketing campaign

Signs of next-level creativity
Execution of the campaign across a range of content forms
Focus on understanding the audience and tailoring content to them.

Champion for diversity, equity and Inclusion in content

Signs that this has become an organisational priority
The commitment to keep championing DEI despite organisational barriers
The ripple-effect gained across the wider sector from their work

Empathy award for advancing audience research and insight

Approaches being taken to conduct audience research and uncover new insights

Evidence that audience insights translate directly to content decisions
Signs that all communications and marketing approaches are underpinned by empathy and compassion

Martin Bojam Award (judges award)

The Martin Bojam award recognises an individual that is leading the way in championing, mentoring and elevating others within the content, communications and marketing professions in the education sector. The judges make their own nominations for this award and vote amongst them.