Building a culture of content collaboration: creating lasting change in cross-organisational work

Tracy Playle (she/her), Chief Content Strategist at
Pickle Jar Communications

A successful whole-organisation content strategy relies deeply on working collaboratively across the many different silos of your school, college or university. “We just need to collaborate more” are words that we often hear. With the best intentions in the world we might start a new approach to collaboration and it goes well… until it doesn’t. 

Too many collaborative efforts fail after a short flurry of enthusiasm: we lose sight of the commitment, we get busy and distracted by other things, we lose enthusiasm and give up on it instead of reinventing it. 

In this session, the author of The Connected Campus, Tracy Playle, will share how to shift our thinking and our way of work in order to create a culture shift that embraces and nurtures collaboration at its core.

Takeaways:

• How to shift the way in which we think about collaboration to break predictable patterns 

• How to adopt the “being” of collaboration instead of seeing it just as something that we “do”

• Using your content strategy as the perfect laboratory for trying new approaches to collaboration.

Bio

Tracy Playle describes herself as an extroverted recluse who hates collaboration. And that’s why she’s the perfect person to deliver this session.

Tracy is founder and CEO of Pickle Jar Communications, ContentEd and Utterly Content. Prior to founding Pickle Jar in 2007 she worked in-house in communications roles at the University of Warwick and as Head of Research-TV. 

Tracy is a Professional Certified Coach (PCC) and divides her time between working on client content strategies and coaching individual leaders and teams towards lasting culture changes that make transformational ways of working possible. 

She is an award-winning keynote speaker and author of The Connected Campus (2020).