How to work with student ambassadors to create engaging content on Instagram
Yan Wang (she/her), Marketing Manager at the Swedish Institute
For certain types of content, prospective students resonate best when it is created by real students. We all recognise the inherent value of authenticity and direct representation. By leveraging student ambassadors for content creation, we are able to harness these powerful qualities and create compelling content that resonates with our target audience.
However, we also acknowledge the challenges that arise when working with students in content creation on Instagram. How can we help them to produce authentic and engaging content while adhering to brand guidelines and regulations? How do we motivate them, maintain consistency, and manage expectations?
Join Marketing Manager Yan Wang from the Study in Sweden team in this session as she shares her experiences and lessons learned in working with student ambassadors to create engaging content on Instagram. Gain insights and practical strategies to overcome these challenges and unlock the full potential of student-generated content.
Takeaways:
How to start right
How to maintain their motivation and train them to create engaging content on Instagram
The fine line between having fun and meeting the serious requirements
Bio
Yan Wang brings a wealth of expertise in social media, with a particular focus on engaging international students. Having worked at Uppsala University and the Study in Sweden team at the Swedish Institute, she has gained invaluable experience working with student ambassadors on Instagram.
Currently in charge of Study in Sweden's student ambassador programme, Yan’s responsible for devising strategies for their Instagram account. Through her expertise, she has successfully achieved significant organic growth in the account's key performance indicators (KPIs) even within short timeframes.
With Yan's extensive experience and proven success in harnessing the power of social media, attendees can expect valuable insights and practical strategies for maximising the impact of student ambassadors on Instagram.
