Keyword research: Finding keywords that work, Yoast workshop

Fleur Heesen (Team lead Academy)
Camille Cunningham (Team lead Search)

Keyword research is the foundation of any successful SEO strategy, yet it can be a daunting task. Where do you even start? In this workshop on keyword research, you’ll learn how to do proper keyword research for your site and uncover the keywords that your audience is using. During this hands-on workshop, we’ll guide you through the steps of keyword research, giving you the tools and knowledge you need to find the keywords your audience is searching for. By the end of this workshop, you’ll have a powerful list of keywords for your site. You’ll have so much inspiration for making new content! And best of all: it will be content that your audience is actually looking for.

 

About Yoast

Yoast is here to help boost your website's rankings! The Yoast SEO plugin provides feedback on the readability of your content and handles technical SEO stuff behind the scenes, helping over 13 million website owners worldwide.

At Yoast, we believe in a holistic approach to SEO. This means considering all aspects of a website and striving to make them the best it can be. Rather than using SEO “tricks” to rank higher in search engines, we encourage website owners to create websites that are easy to use, contain relevant information, and are fast and reliable. By doing so, your website will be easier to find.

In addition to the Yoast SEO plugin, we offer other plugins to manage your SEO and we share our knowledge in Yoast SEO academy courses. We are also active in the WordPress community and have a special grant called the Yoast Care fund.

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Developing an effective strategy and structure for creating campaigns with your content