From communication tool to strategic asset, social media is in its leadership era

Jenny Li Fowler

Director of Social Media Strategy
Massachusetts Institute of Technology (MIT)

In the ever-evolving landscape of digital communication, the significance of social media has undergone a profound transformation. What was once seen as work for interns or junior staff, social media management now holds a strategic and central position within organizations. In this presentation, Jenny will explore this paradigm shift, emphasizing its strategic relevance to an institution’s brand presence and how social media assumes a pivotal role during times of crisis.

About your speaker

Jenny Li Fowler is the director of social media strategy at the Massachusetts Institute of Technology (MIT) and author of “Organic Social Media, How to Build Flourishing Online Communities”. She is also host of the podcast, “Confessions of a Higher Ed Social Media Manager”. Jenny heads the development and execution of Institute-wide social media initiatives and campaigns and provides consultation for crisis communications. She provides guidance and direction for more than 260 departments, labs, and centers, and manages MIT’s flagship social media accounts. Prior to MIT, she served as Social Media Manager and Web Editor for the Harvard Kennedy School of Government. Jenny is a trusted voice in higher ed social media and across the social media marketing space.