| 09:00 | Welcome refreshments and registration | |
| 10:00 | Welcome and housekeeping | |
| 10:15 | Opening keynote: From communication tool to strategic asset, social media is in its leadership era - Jenny Li Fowler, Massachusetts Institute of Technology (MIT) | Leading content and culture change
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| 11:00 | Keynote: We're all designers: playing our part in great user experiences - Neil Allison, The University of Edinburgh | Experience and content design |
| 11:45 | Refreshments and networking | |
| 12:25 | Breakout: Content marketing strategies that deliver postgraduate recruitment results and empower in the process - Tony Sheridan, KAUST (King Abdullah University of Science and Technology) | Content marketing tactics and success |
| Breakout: Bridging the gap: Insights from the private sector to elevate your higher ed marketing - Richard Francis, Foleon | Content marketing tactics and success |
| Breakout: Lights, camera, ethics: a filmmaker's guide to global research storytelling - Daniel Boden, London School of Hygiene & Tropical Medicine | Content marketing tactics and success |
| Breakout: Creating powerful personas that drive an impactful content strategy for students and alumni audiences - Robert Perry, Pickle Jar Communications | Experience and content design |
| 13:10 | Lunch | |
| 14:10 | Breakout: From pixels to people: creating a collaborative digital content community in higher education - Sarah Vickers & Scott Hood, University of Liverpool | Leading content and culture change |
| Breakout: Oxytocin, dopamine and endorphins: the chemistry for engaging with prospective students - Victoria Littler & Jonny Harper, Vepple | Content marketing tactics and success |
| Breakout: Black lives matter in education - Osaro Otobo, Halpin, and Founder of Make Diversity Count | Building communities and social advocacy |
| Breakout: Transforming academics into social media influencers - Mikki Collins and Florence Largillière, Pickle Jar Communications | Building communities and social advocacy |
| 15:05 | Breakout: Building better content brick by brick: using structured content and content models to create once, publish everywhere - Dana Rock, Pickle Jar Communications | Experience and content design
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| Breakout: Beyond the social media post: humanising your brand through tone of voice and community engagement - Nat Green and Sophie Hawkesford, The University of Edinburgh | Building communities and social advocacy |
| Breakout: Building an integrated, inclusive, and adaptive content strategy to drive personalised CRM and email marketing success - Jason Yip, Newcastle University | Content marketing tactics and success |
| Breakout - AI-powered content: beyond SEO to captivate your audience - Farrukh Iftikhar, Kontent.ai | Content marketing tactics and success
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| 15:50 | Refreshments and networking | |
| 16:10 | Insight exchange: your chance to really dig into topics that matter to you and your peers right now.
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| 16:55 | Day 1 closing remarks | |
