An AI-powered way to make audience insights work for everyone with Ed Jenkins and Robert Perry
Universities hold an immense amount of information about their audiences, but sometimes it’s not easy for people to use - they might not know where to find it, or how to understand the data, or what that insight might mean for content creation. In this session, we’ll look at a project underway at the University of Sussex that aims to address these challenges by using AI as an insights interpretation tool for content creators and editors around the university.
Key takeaways
Identifying audience insights issues around your organisation that an AI tool might be able to help with
Building a platform that allows easy access to audience insights
Cleaning and structuring inputs in a way that increases accuracy and minimises errors
About your speakers
Ed Jenkins is the UX Design Manager at the University of Sussex, with more than 15 years of experience in higher education and digital. He currently leads on the user experience strategy for a new website project. He enjoys mentoring colleagues and running workshops, teaching tools and techniques that put students at the centre of their thinking.
Robert Perry (a.k.a. ‘Pez’) is the Director of Research at Pickle Jar Communications, specialising in serving clients across the education and charity sectors by managing all aspects of information-gathering, audience research, and user testing.
Robert's expertise is particularly strong in the areas of student influencers and widening participation, having contributed to projects for institutions like UCL and Leeds Beckett University.
A regular speaker at education sector conferences, Robert is based in Newcastle, where he continues to explore the contextual journeys of audiences to better tailor client strategies.