But what’s the ROI of generative AI? - with Jonny Bliss

Written By Abby Goldie

In 2024 the student recruitment marketing team at the University of Southampton led an AI project to test the potential and impact of generative AI content across a range of content types.

They explored whether it generated efficiencies in content generation and measured how it performed against human-generated content. In this session we’ll learn about how the team measured and evaluated the ROI and effectiveness of the approach, and what decisions it led to.

This project won a Gold HEIST award for Best use of data, insight or marketing research. 

About your speaker

Jonny is a Marketing Manager at the University of Southampton. He was part of the team that won a Gold Heist award for their AI project. As the data lead, he coordinated the data capture and analysis.

Abby Goldie
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