Micro-magic to mega-masterpieces: transforming idea generation with Holly Mudie
Discover how to harness the power of GenAI for idea generation. Learn from real-world examples of optimising UEA's external site, resulting in identification of over 1,000 actionable quick-wins and 20 innovative ideas being explored. This session will provide insights into shaping and facilitating workshops, the use of sprint principles to adapt team focus and collaborating with students to drive innovation.
Key takeaways
Innovation Workshops: Understand the process of developing surveys and workshops to generate and refine innovative ideas.
Flexible Sprints: Learn how to adapt sprints to focus on specific page optimisations or broader innovation ideas, ensuring agility and responsiveness.
Student Collaboration: Explore the benefits of working with students to bring fresh perspectives and drive creative projects.
About your speaker
With over 15 years of experience in communications and marketing, Holly Mudie is a dynamic and strategic leader with a proven track record in identifying opportunities, building relationships, and driving creativity across both the private and public sectors.
In her current role at the University of East Anglia (UEA), she oversees the institution's Brand and Content strategy, dedicated to empowering colleagues to be curious and innovative. Holly's commitment to nurturing a culture of collaborative excellence has led to significant advancements in UEA's award-winning digital presence, with an unwavering ambition to push boundaries and take it even further.