Oxford comma. Cloze tests. User needs. There are so many brilliant guidelines on what makes great content design.

While they're super useful, let’s take a minute to reflect on the lesser told realities, the behind-the-scene bloopers and the mascara-running mishaps that help you grow exponentially.

In this talk, I’ll share my thoughts on why there’s no such thing as a perfect approach to content design. I’ll reflect on some of my imperfections, learnings and things I wish I’d known when I started my career in content.

You can expect unfiltered realness, unpretentious imperfections and an uplifting does of content self-care. I got you.

Key takeaways:

• Realising your content superpowers

• Understanding that people not getting it isn’t about you

• Protecting your wellbeing when things feel tough

About Candi Williams

By day, Candi’s a content leader who loves nothing more than supporting her team, solving complex ContentOps challenges and flying the important flag for inclusive design. By night, she’s a published author of four books—and counting.

Since graduating with a first-class degree in English Language and Linguistics many moons ago, she’s been obsessing over psycholinguistics, sociolinguistics and the endless power of content on how people think, feel, and do. She’s used her word nerdery to solve big challenges, and build content teams and strategies for big name brands and agencies alike.

When she’s not waging the war against unnecessary jargon and inaccessible, head-scratching content, you’ll probably find her tweeting about content and inclusive design, growing her crystal collection, desperately trying to meditate more, or seeking out more brightly coloured kicks.