This talk is about my personal journey of moving from marketing to content design at the University of Southampton. Marketing colleagues have become subject matter experts, content effectiveness is measured by meeting user needs rather than lead generation, and marketing messaging is replaced with readability techniques and plain English. In my talk I’ll share how I dealt with this move and why I’d recommend it.
Key takeaways:
Prepare to question things - content design can change your outlook, professionally and personally
Don’t be afraid to embrace accessibility - it’s an important part of a content design role and you can learn about the barriers we all face
Recognise your organisational knowledge - HE marketers can bring great business insights to content design teams
About Claire Furnish
I spent 15 years as a graphic designer working for agencies in Hampshire and Berkshire. Clients included Pfizer, Toshiba and De La Rue. In 2012 I moved into faculty-based marketing at the University of Southampton looking after subjects from healthcare to social sciences. In 2019 I became a content designer as part of the University’s digital transformation programme, OneWeb. My work includes helping relaunch over 200 postgraduate taught course pages.