Designing inclusive content is important because subtle signs can make us feel welcome or unwelcome. Is this for me? Do I belong here? If we are serious about user-focused design, we need to be serious about inclusivity.
If we do not intentionally include people then we risk inadvertently excluding them through our choice of words, imagery, and design. Today gender inclusion is undergoing a step-change in visibility. More people feel able to be their authentic selves and yet many still face barriers. Sometimes because of explicit discrimination but more frequently because of subtle signs which make them feel excluded.
This session provides practical guidance on how we can make content inclusive for people of all genders. We will explore how we can embed inclusivity more widely within our processes and truly put users at the heart of what we do.
Everyone is welcome.
Key takeaways:
The role inclusivity plays in user-focused design
Practical tools and guidance to make your content gender inclusive
How to embed an inclusive approach to content within your existing processes
About Dana Rock
Dana Rock is Director of Marketing and Communications at the University of Derby.
Led by data, insight and a passion for Higher Education, Dana is focused on inspiring and enabling others to achieve their potential. They have a reputation for creating innovative campaigns, delivering inclusive and personalised communications, empowering teams and putting users at the heart of what they do.
They have previously worked at Oxford Brookes University, University of Exeter and University of Nottingham. When they are not leading teams and campaigns, they love running training courses and sharing their love of data, insight and innovation with others.
Twitter @dinojrock