Just before the pandemic hit, the Advancement team at the International School of Brussels made a decision to abandon the traditional structure of admissions, communications and development, in order to focus more intentionally on their role in designing experiences for families visiting and attending their school. This workshop will outline the thinking behind this restructuring and look back on some of the challenges and remarkable discoveries of the past year.

Key takeaways:

1. Learning key principles of Experience Design
2. Reflect on an innovative way of structuring a team in your organisation
3. Listen to the lived-experience of one school making this change.

About David Willows

Dr. David Willows is Director of Advancement at the International School of Brussels, Belgium. He is also a regular presenter & trainer at international events and author of several books and articles in the field of international school branding, innovation, admissions, marketing and communications. Today, he is considered a leading practitioner in the fields of Enrollment Management & Advancement and continues to be involved in several global network organisations, helping to shape and define the future of the learning business. Read his blog at www.fragments2.com.