Higher education is different than other industries, but our audiences are the same. Our prospective students and their parents are the customers of other industries' products and services. Their experience in those industries is the level of experience they expect from us. How do we make it possible?

This talk shares five tried and true strategies real estate, food delivery, retail, and fitness have used to delight and engage their audiences and presents how you could implement them in a typical enrolment funnel.

You'll leave this talk with at least one implementable idea that will move your prospective students from one stage to the next.

About Day Kibilds

Day is Director of Growth at Pickle Jar Communications, helping institutions worldwide make their content strategy dreams come true.

Before this role, Day spent 11 years in higher education both in the United States and Canada. She has led teams and transformed operations in enrolment and digital innovation at Penn State, Cornell, and Western University. She also speaks regularly about enrolment marketing, productivity, and stakeholder management at global conferences such as HighedWeb, Confab, PSE Web, and ContentEd.

Day is passionate about equity and inclusion and advocates for using content strategy as an equalizer to give students of all backgrounds access to the educational institutions they deserve to be a part of.