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Planning and running effective discovery workshops for your content strategy

Presented by:

Tracy Playle. Chief Content Strategist, Pickle Jar Communications
Author of The Connected Campus: creating a content strategy to drive engagement with your university (2020)

About this webinar

Running workshops is an important part of the content strategy discovery phase. In them, we're often faced with a limited about of time to get as much gold out of our participants as we possibly can. So how can we do that in a way that makes it meaningful and joyful for both you and them?

In this session, founder of ContentEd and author of the The Connected Campus: creating a content strategy to drive engagement with your university, Tracy Playle will share with you tools, tricks, techniques and exercises developed in almost two decades of working in content strategy and content development with education institutions.

Key takeaways

  1. Sharing many workshop activities that you can steal to use right away

  2. Overcoming common pitfalls with particular workshop activities and approaches

  3. Reflections for conducting workshops online when you can't meet in person


 

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