Presented by:

Tracy Playle. Chief Content Strategist, Pickle Jar Communications
Author of The Connected Campus: creating a content strategy to drive engagement with your university (2020)

About this webinar

Running workshops is an important part of the content strategy discovery phase. In them, we're often faced with a limited about of time to get as much gold out of our participants as we possibly can. So how can we do that in a way that makes it meaningful and joyful for both you and them?

In this session, founder of ContentEd and author of the The Connected Campus: creating a content strategy to drive engagement with your university, Tracy Playle will share with you tools, tricks, techniques and exercises developed in almost two decades of working in content strategy and content development with education institutions.

Key takeaways

1. Sharing many workshop activities that you can steal to use right away

2. Overcoming common pitfalls with particular workshop activities and approaches

3. Reflections for conducting workshops online when you can't meet in person

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Presented by:

Tracy Playle. Chief Content Strategist, Pickle Jar Communications
Author of The Connected Campus: creating a content strategy to drive engagement with your university (2020)

About this webinar

How would your work life be if it were filled with more playfulness and joy?

Many of us relate to "play" as the thing that we do outside of work. Or the thing that's reserved for children. But play is an important mode of bridging human relationships, developing new ideas and expanding our creativity. When we dismiss play as "silly" or "frivilous" we miss out on the opportunity to use it to expand our work.

In this session, ContentEd founder, Tracy Playle, will talk about the importance of play at work and in content strategy, and help you think how you can bring more play into your working practices and working life.

Key takeaways

1. Understand how you relate to "play"

2. See how shifting your relationship to play may bring more joy into your work

3. Practical suggestions for weaving more play and playfulness into your content strategy projects

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Presented by:

Georgy Cohen. Director of Digital Strategy, OHO Interactive

About this webinar

Through web governance, you can create accountability and structure to sustainably support the achievement of your digital communications goals. But web governance — especially in higher ed — is not a one-size-fits-all approach. Each institution must uniquely consider what processes and guidelines are necessary and appropriate, accounting for the relevant goals, roles, skillsets, cultures, and technologies.

In this presentation, OHO Interactive’s Georgy Cohen — who has worked with dozens of institutions both in-house and as a consultant to develop web governance solutions — will walk through the flex points of web governance and discuss how to determine what approach will work best for you in terms of governance model, publishing roles and workflow, content quality assurance, training, and more. Her special co-presenter, Taylor Swift, will help affirm your critical role as a steward of effective governance — because “you can't spell ‘awesome’ without ‘me.’”

Key takeaways

• Core elements of web governance

• How to scale web governance approaches to your institutional needs

• How to define success and yield effective results
  

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Presented by:

Tracy Playle. Chief Content Strategist, Pickle Jar Communications
Author of The Connected Campus: creating a content strategy to drive engagement with your university (2020)

About this webinar

If there’s one - and only one - thing that professionals across content disciplines have in common, it’s our tendency to feel the fear of imposter syndrome. As our profession evolves and adapts, so too the breadth of our experiences, skills and know-how grow and expand. No two content professionals really look the same. So with such a vast array of expertise and loosely defined role descriptions, how do we begin to establish a sense of our own individual belonging and value as a content professional? In our conference opening, Tracy Playle will explore how we can move from imposter to superhero, allowing for difference and diversity in an ever-shifting industry.

Key takeaways

1. Understanding what we mean by imposter syndrome and the impact it can have on our work

2. Getting present to the difference between your skills and your super powers

3. Finding ways to believe in yourself as a content professional and keep believing

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Presented by:

Sophie Palmer, Senior Account Manager, Revolution Viewing
Sarah-Jane Spooner, Head of Video Projects, Revolution Viewing

About this webinar

Virtual open days have always been a proven conversion tool, but as we approach the "new normal" there's no doubt that they're here to stay. Heading into the new academic year, we ask "If you were tasked with designing the ultimate online experience for prospective students, what would you include?" Revolution Viewing have produced over 50 virtual open days for universities and conducted extensive research with prospective students. Join us as we explore the essential content your virtual open day needs, and look to the future at the art of the possible.

Key takeaways

• What prospective students need and expect from your virtual open day

• Optimising content for the student recruitment cycle - insight from Revolution Viewing's primary research programme

• How you can use your virtual open day to build and maintain relationships with prospective students

• From virtual open day to virtual experience - a look ahead to the future