The Future of the Prospectus
Nathan Monk (he/him), Co-founder at SMILE and Prospectus+
The prospectus is a stalwart part of student recruitment cycles, printing them since the beginning of time*. However, as the needs and expectations of students have changed, so too have these documents. In this talk, we will explore the history, showcase emerging trends, and explore future possibilities for university prospectuses. Whilst the world has shifted to digital-first everything, prospectuses have stubbornly stayed the same. Is the prospectus still relevant, or is it time for change?
* This may be a slight exaggeration
Takeaways:
Understanding the evolution of university prospectuses: Through an exploration of the history of university prospectuses, attendees will gain an understanding of how these documents have evolved over time. This will include an examination of the changing styles, formats, and content of prospectuses, as well as the factors that have influenced these changes. This knowledge will provide attendees with a solid foundation for considering the future possibilities of university prospectuses.
Knowledge of emerging trends and examples: Attendees will learn about emerging trends in university prospectus development and see examples of how universities are reimagining these documents. This will include a look at innovative approaches to prospectus design and the incorporation of new technologies, as well as changes in the types of information that are included in prospectuses. This will inspire attendees to consider new and creative ways to communicate information to prospective students.
Insights into future possibilities: The talk will provide insights into the future possibilities of university prospectuses, exploring emerging technologies, changing student expectations, and new ways of delivering information. Attendees will leave with a clearer understanding of how university prospectuses could continue to evolve in the future, as well as the potential impact this could have on the higher education industry.
Bio
Co-founder at SMILE and Prospectus+, with over 15 years of experience in the field of digital marketing and web design.
Throughout his career, Nathan has focused on delivering university flagship websites and providing advice to forward-thinking senior leaders on how to exceed their organisational targets by creating user-focused, digital-first strategies. His expertise in designing high-profile websites with complex system integrations has made him a respected figure in the industry. Nathan has worked on multiple HEIST award-winning projects, highlighting his commitment to excellence and innovation.
In addition to his professional accomplishments, Nathan is the host of the Most Clicked podcast, where he discusses hot topics in higher education digital marketing. As a frequent speaker at national and international conferences, Nathan shares his insights on digital innovation, transformation, and strategy. His passion for driving progress and innovation in the digital marketing community makes him a valuable contributor to the higher education sector.