Personalisation for student success - Buck the over-complication trap. Actually, get it done
Will Noble, Director EMEA, Squiz
It's clear that personalization can accelerate enrolment and create a successful, connected student experience on the way to a successful completion. That's why personalization is on everyone's agenda. In reality, lean teams dealing with high workloads and a fragmented ecosystem supporting diverse student groups make it incredibly hard to actually get it done.
Why?
You've been sold a huge dream and advanced use cases that your teams can't achieve. The lack of practical guidance makes it feel too daunting to navigate. ROI on personalization is also difficult to quantify, especially when it takes months to deliver. As a consequence, marketing and content teams divert focus to easier, short-term projects instead. Universities do not have the same resourcing or budgets to as the worlds leading brands, so your personalization journey should be tailored to the complexity you face.
Whether you're a seasoned or a novice marketing and content professional, you can buck the trend. You don't have to start from scratch.
We'll take you through a tested approach to implementing personalization projects that get you started quickly, allowing you to progress and expand without "eating the elephant".
Takeaways:
Gain insights drawn from working with our Higher Education customers on digital transformation projects including our latest research on barriers to digital projects
Unpack the barriers that hold back digital projects, such as personalisation, that you’re trying to deliver to support your students.
We hope to arm you with Six practical steps that help you buck the trend that faces professionals like yourself.
Bio
Will Noble, Director EMEA, Squiz
With over 10 years of working with Higher Education and service-driven organisations across North America and the United Kingdom, Will helps organisations with a realistic pathway to achieving their digital aspirations, with the resources they already have.
About Squiz
Founded in 1998, Squiz is a leading Gartner-ranked Digital Experience Platform (DXP) company. We serve 170+ higher education clients in North America, EMEA, and APAC.
Squiz DXP is designed for lean teams in complex organizations. We help you to build brilliant experiences fast; across websites, portals, intranets, apps and more.
Partner with us to:
Unify fragmented customer journeys,
Deliver personalized experiences,
Orchestrate and reuse content across sites,
Automate manual processes, and
Increase accessibility.
Unlock flexibility to use existing tech alongside Squiz, managed from a single platform. Embrace change with confidence, with no vendor lock-in. Working with some of the Our platform empowers your team with the tools to build rich online experiences such as websites, portals, apps and more.