2023: The Future Student Odyssey; a journey through the importance of online content and how best to use it at all stages of the recruitment cycle
Victoria Littler (she/her), Account Director and Jonny Harper (he/him), Chief Technology Officer
Revolution Viewing
A winning content strategy is one which gives your audience exactly what they’re looking for when they are looking for it - we all know this, it’s not a secret.
But how do you know if you’ve got one?
Can you genuinely say that you know what your audience is looking for and when they need it?
Just like Stanley Kubrick did with his groundbreaking film ‘2001: A Space Odyssey’, let us take you on a journey to give you an unprecedented exploration into when students are engaging with online content and a futuristic detailing of what they are looking at in particular.
We will lift the lid on how students are engaging online and how this insight can be used to improve the performance of university websites, properly and effectively measure the performance of your content, create personalised content journeys and drive an increase in conversions.
Takeaways:
Detailing the power of your website content and how to use it differently at every single stage of the student recruitment process through understanding user behaviour
Using personalised content to create and continue a data-informed dialogue, away from your website and into further comms
Personalisation in action - practical tips to how you can use engagement data to show applicants that you truly get them and yours is a university to which they can belong.
Bio
With a wealth of experience in student marketing spanning nearly a decade, Victoria Littler has helped hundreds of universities, colleges and Students’ Unions to enhance their marketing strategies and connect with students in meaningful ways.
Victoria’s journey in higher education marketing is one of continuous learning, collaboration and a commitment to deeply understand the unique challenges faced by institutions in this rapidly evolving landscape.
On a mission to distil complex concepts into accessible and actionable advice, Victoria’s curious mindset and approachable demeanour creates a collaborative atmosphere in which to share knowledge and fresh ideas.
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Having been the go-to guy for technology-related problems since 1996 when his primary school got a “Roamer robot” and an IT suite of Acorn Computers, Jonny Harper loves problem-solving, data, and all things tech.
From a DIY cat feeder made from drain pipes and controlled from anywhere in the world, to digital platforms for Higher Education, the solutions that Jonny and his team have developed have helped more than 5,000,000 future students (and two cats).
Vepple, Jonny’s latest brainchild, is proving to be an essential weapon in the student recruitment armoury and he’s excited to share with you insight into how future students are using it to select their perfect university.
