Join Florence Largilliere to unlock deeper audience insights with practical strategies for smarter research.
Have you ever been frustrated by the low response rate of your surveys, or felt like your audiences had filled them too quickly?
Have you ever wanted to ask respondents ‘why’ and ‘how’ when faced with unexpected answers?
Do you want to see the faces, lives, and experiences behind your audience research?
If you’ve answered ‘yes’ to any of these questions, this webinar is for you. It will introduce a few key tools to enrich and layer your audience research and give you tips to do so within tight budgets and deadlines. It will provide concrete examples and make sure you can implement what you’ve learned.
What we’ll cover:
How to conduct effective focus groups to create lively discussions and prompt debate, in-person or online
How to navigate peer pressure and get honest answers in your qualitative research
How to apply ethnography-inspired methods (such as observation, intercepts, and longer interviews) to gain a richer understanding of your audiences
About Florence Largilliere, your session host:
Florence is part of our Research and Insights team, and works across all our research work. This includes stakeholder research, audience research, content and brand audits, competitor research, and user testing. She also reviews and analyses a wide range of data and compiles her findings in accessible reports for our clients.
Before joining Pickle Jar, Florence was a researcher at a London-based agency where she worked across multiple client projects, coordinated project schedules, and delivered insightful research. Florence has a PhD in Modern European Jewish History and is multilingual.