Workshops and webinars

Our bi-monthly 2-hour workshops and our monthly professional skills webinar series. All sessions are recorded but we encourage you to join live, to interact and ask questions with session speakers.

Delivering engaging content training sessions
Apr
17

Delivering engaging content training sessions

In this Premium Members’ workshop Tracy will share from almost 20 years of delivering content workshops and training sessions her ultimate tips for planning and delivering highly engaging content workshops that participants love and learn from. She'll share advice on planning sessions for different levels of experience, and provide a range of tried and tested activities that participants get well and truly stuck into. 

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Making SEO count: cutting through the noise to demonstrate ROI
Apr
25

Making SEO count: cutting through the noise to demonstrate ROI

In this Premium Members’ skills session, we’ll break down why SEO is so notoriously tricky to measure, and introduce practical ways to cut through the noise, focus on what matters, and demonstrate meaningful impact.

We’ll explore how to design an SEO strategy that supports your wider objectives, track what matters without getting lost in the data, and communicate results in a way that makes sense to non-specialists.

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Gaining a deeper understanding of content audiences
Mar
21

Gaining a deeper understanding of content audiences

In this premium members’ skills session with Tracy Playle, we'll expand your skill of curiosity, and invite you to get deeply inquisitive about your audiences. 

Instead of just knowing user needs, top tasks and channel preferences, what if we had an ever deeper understanding of their wants, their motivations, their beliefs, their fears, their values? How might that transform your work?

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Spotting and eliminating "action bias" - the desire to always publish something
Feb
17

Spotting and eliminating "action bias" - the desire to always publish something

Action bias is a psychological instinct to “do something” rather than “do nothing”. It’s natural and it happens all the time. Join Adrian Imms from the University of Sussex if you have ever despaired of the ideas of others or the volume of information on the internet – whether you’re a creator, commissioner or manager of content, or a leader of people.

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How much carbon is your website consuming?
Feb
4

How much carbon is your website consuming?

In a world where reducing emissions across the board is becoming not only the norm, but essential, just how much carbon is your university website consuming? Join Andrew Millar, Head of Web Services at the University of Dundee for a presentation and fireside chat about how to better understand and quantify the carbon impact of our web estates. 

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Prioritise like a pro: Collaborative content decision-making techniques
Jan
31

Prioritise like a pro: Collaborative content decision-making techniques

Join Rob Mills in this interactive two-hour workshop exploring how content teams can streamline their efforts and make informed decisions about what matters most. By the end of the session, attendees will be equipped with practical tools to prioritise collaboratively, focus on delivering high-value content and navigate conflicting priorities with confidence.

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From conversion to connection: integrating empathy mapping into your email strategy
Jan
23

From conversion to connection: integrating empathy mapping into your email strategy

Email communication is often focused on driving actions, but this can lead to overlooking the personal experiences, emotions, and distractions our readers face. Explore with Day Kibilds how empathy mapping can be applied throughout the customer journey to create meaningful connections, identify moments to delight or support your readers, and cultivate long-term loyalty.

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Shifting your relationship to overwhelm
Jan
9

Shifting your relationship to overwhelm

Join Tracy Playle for this ContentEd+ Premium skills webinar where we'll explore techniques and tactics for recognising patterns and symptoms of overwhelm in the workplace, with a specific emphasis on the role of content, communications and marketing professionals. 

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Visual content strategy
Dec
12

Visual content strategy

Join Mike Powers as he explore how to put together a practical content strategy for visual content: from figuring out what you need, to finding or producing those assets, to publishing them to best effect on your website.

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How the FikFok to use TikTok in Higher Education
Sep
18

How the FikFok to use TikTok in Higher Education

Navigating TikTok can be challenging, but it offers significant potential for Higher Education Institutions due to its search capabilities and algorithm. In this webinar, Mikki Collins will share strategies that helped her achieve top rankings for a UK university, showcasing how institutions can effectively engage audiences on the platform.

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