In this Premium Members’ skills session, we’ll break down why SEO is so notoriously tricky to measure, and introduce practical ways to cut through the noise, focus on what matters, and demonstrate meaningful impact.

We’ll explore how to design an SEO strategy that supports your wider objectives, track what matters without getting lost in the data, and communicate results in a way that makes sense to non-specialists.

In this Premium Members’ workshop Tracy will share from almost 20 years of delivering content workshops and training sessions her ultimate tips for planning and delivering highly engaging content workshops that participants love and learn from. She'll share advice on planning sessions for different levels of experience, and provide a range of tried and tested activities that participants get well and truly stuck into. 

Join us for a fireside chat between Sunny Gill, Student Communications Manager at the University of Birmingham, and Tracy Playle, founder of ContentEd, as we explore the role that empathy, compassion, and experience and content design plays in supporting student wellbeing. 

In this premium members’ skills session with Tracy Playle, we'll expand your skill of curiosity, and invite you to get deeply inquisitive about your audiences. 

Instead of just knowing user needs, top tasks and channel preferences, what if we had an ever deeper understanding of their wants, their motivations, their beliefs, their fears, their values? How might that transform your work?

Join us for a discussion between John Hill and Tony Sheridan as they discuss what makes a great story, creative ways of embracing storytelling on our campuses, how to find great stories on a campus (and beyond), and how to get a great story out of just about anyone.

It’s estimated that 70% of the population has experienced some kind of trauma. Join Steph Mann from the University of Cambridge for this premium skills session to learn what trauma-informed content design is, how it impacts young people, and how you can build it into your skillset.

Action bias is a psychological instinct to “do something” rather than “do nothing”. It’s natural and it happens all the time. Join Adrian Imms from the University of Sussex if you have ever despaired of the ideas of others or the volume of information on the internet – whether you’re a creator, commissioner or manager of content, or a leader of people.

Join Cameron Pegg for our February skills workshop on brand storytelling in education. 

In a world where reducing emissions across the board is becoming not only the norm, but essential, just how much carbon is your university website consuming? Join Andrew Millar, Head of Web Services at the University of Dundee for a presentation and fireside chat about how to better understand and quantify the carbon impact of our web estates. 

Join Rob Mills in this interactive two-hour workshop exploring how content teams can streamline their efforts and make informed decisions about what matters most. By the end of the session, attendees will be equipped with practical tools to prioritise collaboratively, focus on delivering high-value content and navigate conflicting priorities with confidence.

Email communication is often focused on driving actions, but this can lead to overlooking the personal experiences, emotions, and distractions our readers face. Explore with Day Kibilds how empathy mapping can be applied throughout the customer journey to create meaningful connections, identify moments to delight or support your readers, and cultivate long-term loyalty.

Join Dana Rock and Robert Perry as they share new insights from Pickle Jar’s content maturity assessment tool and share how the education sector is performing across all 10 pillars.

Join Tracy Playle for this ContentEd+ Premium skills webinar where we'll explore techniques and tactics for recognising patterns and symptoms of overwhelm in the workplace, with a specific emphasis on the role of content, communications and marketing professionals. 

Join Brian Piper and Tracy Playle in a conversation as they share and discuss the top 10 AI tools that they use as content professionals.

Join Mike Powers as he explore how to put together a practical content strategy for visual content: from figuring out what you need, to finding or producing those assets, to publishing them to best effect on your website.

In this session with Mikki Collins and Florence Largillière, we’ll explore how to strategically transform academics into social media influencers. You’ll learn how to get their buy-in and how to communicate the benefits of social media, for their personal brand and your institution. 

Could your content work harder? Or could you and your colleagues be working smarter? 

Join Pickle Jar’s Dana Rock to learn how structured content could help.

A discovery workshop is essential for engaging stakeholders, gathering insights, setting direction, and building support for a new project. Join Ellie Lovell for a skills workshop on identifying stakeholder needs, planning activities, and effective facilitation techniques to ensure a productive and engaging workshop.

Join Ellie Lovell and Dana Rock as they share insights from Pickle Jar’s content maturity assessment tool and share how the education sector is performing across all 10 pillars.

Join Robert Perry to learn about the different models and tools to use to think about and plan for your audience. 

Join Tracy Playle to plan the next steps in your career as you progress in content and digital roles within the sector. 

Join Tracy Playle as she shows how different types of AI and machine learning can play a role at different stages in the content marketing workflow. 

Join Ellie Lovell to explore critical project management skills. Gain actionable advice for staying on time and on budget.

Navigating TikTok can be challenging, but it offers significant potential for Higher Education Institutions due to its search capabilities and algorithm. In this webinar, Mikki Collins will share strategies that helped her achieve top rankings for a UK university, showcasing how institutions can effectively engage audiences on the platform.

Arguing over what should or shouldn’t get published on the website? Unclear who is responsible for maintaining the content? 

Developing a clear content governance can resolve a myriad of thorny content problems. Join Dana Rock for this two hour workshop on navigating these thorny problems.

Organisations and their content teams vary, making it crucial to determine the right team size, roles, and skills needed. This webinar will guide you in assessing these factors, involving your team in the decision-making process, and offering practical tips to address skill gaps.

Canva is a fantastic tool for creating effective designs - particularly across marketing teams within higher education. But are you making the most of it?

Join our 45 minute webinar focusing on making the most Canva for creating impactful creative outputs.

Need to better understand your audience but short on time?

Join Flo and Mikki to learn how social listening can provide valuable insights.

They will share practical tips and techniques to help you observe online and offline conversations to learn about your audience on a short deadline or a small budget.

Join Robert Perry and Rich Endean to advance your approach to planning and testing content so that it really works for you and for your audiences.

Blank pages, blank screens… They can trigger creative blocks. Simon Fairbanks will help keep your creative cogs turning.