Workshops and webinars
Our bi-monthly 2-hour workshops and our monthly professional skills webinar series. All sessions are recorded but we encourage you to join live, to interact and ask questions with session speakers.
From conversion to connection: integrating empathy mapping into your email strategy
Email communication is often focused on driving actions, but this can lead to overlooking the personal experiences, emotions, and distractions our readers face. Explore with Day Kibilds how empathy mapping can be applied throughout the customer journey to create meaningful connections, identify moments to delight or support your readers, and cultivate long-term loyalty.
Prioritise like a pro: Collaborative content decision-making techniques
Join Rob Mills in this interactive two-hour workshop exploring how content teams can streamline their efforts and make informed decisions about what matters most. By the end of the session, attendees will be equipped with practical tools to prioritise collaboratively, focus on delivering high-value content and navigate conflicting priorities with confidence.
Content strategy maturity review - trends and discussion
Join Dana Rock and Robert Perry as they share new insights from Pickle Jar’s content maturity assessment tool and share how the education sector is performing across all 10 pillars.
Shifting your relationship to overwhelm
Join Tracy Playle for this ContentEd+ Premium skills webinar where we'll explore techniques and tactics for recognising patterns and symptoms of overwhelm in the workplace, with a specific emphasis on the role of content, communications and marketing professionals.
Top 10 AI tools for content professionals
Join Brian Piper and Tracy Playle in a conversation as they share and discuss the top 10 AI tools that they use as content professionals.
Visual content strategy
Join Mike Powers as he explore how to put together a practical content strategy for visual content: from figuring out what you need, to finding or producing those assets, to publishing them to best effect on your website.
Transforming academics into social influencers
In this session with Mikki Collins and Florence Largillière, we’ll explore how to strategically transform academics into social media influencers. You’ll learn how to get their buy-in and how to communicate the benefits of social media, for their personal brand and your institution.
Structuring your content to make it work harder
Could your content work harder? Or could you and your colleagues be working smarter?
Join Pickle Jar’s Dana Rock to learn how structured content could help.
Planning and delivering a discovery workshop with internal stakeholders
A discovery workshop is essential for engaging stakeholders, gathering insights, setting direction, and building support for a new project. Join Ellie Lovell for a skills workshop on identifying stakeholder needs, planning activities, and effective facilitation techniques to ensure a productive and engaging workshop.
Content strategy maturity trends in the education sector
Join Ellie Lovell and Dana Rock as they share insights from Pickle Jar’s content maturity assessment tool and share how the education sector is performing across all 10 pillars.
Different models for thinking about your audience
Join Robert Perry to learn about the different models and tools to use to think about and plan for your audience.
Creating a plan for your content career growth and professional development
Join Tracy Playle to plan the next steps in your career as you progress in content and digital roles within the sector.
Embedding AI into your content marketing workflow
Join Tracy Playle as she shows how different types of AI and machine learning can play a role at different stages in the content marketing workflow.
Managing projects on time and on budget
Join Ellie Lovell to explore critical project management skills. Gain actionable advice for staying on time and on budget.
How the FikFok to use TikTok in Higher Education
Navigating TikTok can be challenging, but it offers significant potential for Higher Education Institutions due to its search capabilities and algorithm. In this webinar, Mikki Collins will share strategies that helped her achieve top rankings for a UK university, showcasing how institutions can effectively engage audiences on the platform.
Content governance: providing consistency, clarity, and compliance for your organisation
Arguing over what should or shouldn’t get published on the website? Unclear who is responsible for maintaining the content?
Developing a clear content governance can resolve a myriad of thorny content problems. Join Dana Rock for this two hour workshop on navigating these thorny problems.
Ensuring your team has the right size, shape, and resources
Organisations and their content teams vary, making it crucial to determine the right team size, roles, and skills needed. This webinar will guide you in assessing these factors, involving your team in the decision-making process, and offering practical tips to address skill gaps.
Using Canva to create great visual content
Canva is a fantastic tool for creating effective designs - particularly across marketing teams within higher education. But are you making the most of it?
Join our 45 minute webinar focusing on making the most Canva for creating impactful creative outputs.
Social listening to better understand your audiences
Need to better understand your audience but short on time?
Join Flo and Mikki to learn how social listening can provide valuable insights.
They will share practical tips and techniques to help you observe online and offline conversations to learn about your audience on a short deadline or a small budget.
Concept testing for your creative content
Join Robert Perry and Rich Endean to advance your approach to planning and testing content so that it really works for you and for your audiences.
How to overcome your creative blocks
Blank pages, blank screens… They can trigger creative blocks. Simon Fairbanks will help keep your creative cogs turning.
Conducting powerful stakeholder interviews for content strategy development and buy-in
Tracy Playle explains the style and types of questions to have in your toolbox to craft powerful and productive stakeholder discussions.
Explaining experience design and content design to anyone
Experience design? Content design? Dana Rock will help you understand and explain each concept to stakeholders.
How to create accessible social media content
Join Simon Fairbanks to discover how to create accessible social media content: words, images, videos, hashtags, and emojis.
Empathy mapping: how to understand your stakeholders
Join Robert Perry to learn the value of empathy-mapping. Discover several models to help you understand your stakeholders.
Recruiting students as social media influencers
Join Mikki Collins to learn how to recruit students as social media influencers, match them to the right projects, and keep them motivated and inspired.
Writing project proposals to gain buy-in from senior leaders
Our leaders are busy. Their resources are in high demand. How do we get their attention for our ambitious new content proposals? How do we gain their buy-in?
The impact of AI on content marketing: workshop
From saying no to a stakeholder request, to delivering performance feedback to a member of your team, content leaders often need to engage in difficult conversations. This webinar shares advice to make them easier.
Borrowing from ethnographers
FREE WEBINAR
Join Florence Largilliere to deep-dive into qualitative research, looking at ethnography and what it can bring to our audience insights.
Personalisation: making content meaningful
FREE WEBINAR
Join Dana Rock in this free, online webinar to discover how personalisation can be used as a tool to drive a deeper connection with your audience.
Being in difficult conversations: webinar
From saying no to a stakeholder request, to delivering performance feedback to a member of your team, content leaders often need to engage in difficult conversations. This webinar shares advice to make them easier.
Developing impactful presentations: webinar
This session will transform how you plan, script, and design your presentations. We'll discuss how cinematic techniques can be used to hone your key messages and focus on visual communication.