Artificial intelligence (AI) has the power to totally transform the way in which we approach content design and content marketing. What are the opportunities and how can we use it responsibly?
As content professionals and marketers in the education sector get to grips with the potential for artificial intelligence to transform our careers, we can often find ourselves having mixed experiences and reactions. For some, an initial play on something like chatGPT might leave us underwhelmed. For others, we might be excited by the potential. And for others still, we might be afraid of the implications for our roles.
Increasingly it’s become clear that the individuals and organisations won’t be replaced by artificial intelligence, but it is those who learn to embrace and partner with it that are most likely to truly thrive.
This workshop is focused exclusively on supporting content, web, communications and marketing professionals in education institutions understand AI and machine learning, and how it might enhance their roles and help their organisation stand out.
We will cover:
What it is and what much of the terminology really means in simple terms
How it works, including a high level overview of the data science that underpins it
Why it is neither artificial nor intelligent, but can still transform your ways of working if treated as a partnership
The vast potential of it in education advancement going far far beyond playing with chatGPT and midjourney
The ethical concerns and considerations of using it and how to create your quality standards and policies relating to this
Loads of examples of how it’s already being used by education institutions and a whole range of examples of ways that you could use it that others might not have tried (get in there first!)
Showcasing the potential for no-code AI tools to build custom machine learning solutions for your marketing, communications and content work.
This is a ContentEd+ member’s only workshop.
Find out more about the benefits of joining ContentEd+
About Tracy Playle, your session host:
Tracy Playle describes herself as an extroverted recluse who hates collaboration. And that’s why she’s the perfect person to deliver this session.
Tracy is the founder and CEO of Pickle Jar Communications, ContentEd and Utterly Content. Prior to founding Pickle Jar in 2007, she worked in-house in communications roles at the University of Warwick and as Head of Research-TV.
Tracy is a Professional Certified Coach (PCC) and divides her time between working on client content strategies and coaching individual leaders and teams towards lasting culture changes that make transformational ways of working possible.
She is an award-winning keynote speaker and author of The Connected Campus (2020).