Many content strategists have backgrounds as writers, but modern websites depend on photos and videos as much as or more than written content. How can you make sure your visual content is supporting your brand and messaging as well as your text content is? And where are you going to get all those photos and videos from?
This session will show you how to put together a practical content strategy for visual content: from figuring out what you need, to finding or producing those assets, to publishing them to best effect on your website. Along the way, we'll talk about how photos work as storytelling, best practices for different genres of higher ed video, and how to (productively) turn down a request for another grip and grin shot.
About your guest speaker:
Mike Powers is a content strategist at OHO Interactive and an award-winning higher ed speaker. A former academic with over two decades of higher ed experience, he's taught classes, planned budgets, managed social media, run websites and a variety of other duties as assigned. As a content strategist at OHO, he helps clients find sustainable ways to create user-oriented, on-brand content.
This webinar is free and open to all members of ContentEd+
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