Working with students
as social media
content creators

Coming soon: a 4-week online training programme

Join our social media experts on a four-week interactive course where you’ll learn how to maximise the reach, engagement, and conversion of your social media content by transforming students into content creators.

You’ll attend weekly sessions where we’ll share examples of best practice, and you’ll have the opportunity to share and learn with other institutions through interactive breakout rooms and activities. You’ll get tips, tools and templates you can put into practice straightaway on platforms like Instagram and TikTok, to boost your student recruitment, student engagement, alumni relations, fundraising, and research communications.

Why attend? 

  • It can be hard to engage students to even want to create content with us. Let alone make it remarkable.

  • As it becomes harder to cut through the noise on social media, it’s imperative to find the right students to create user generated content.

  • Matching the right students to the right type of content means you can draw upon their networks, experiences, and talents.

  • By exploring new ways to reach and develop student influencers, you can produce low-cost, high-impact organic social media content that supports your strategic goals.

Schedule

Week 1:

Discovering what social media content you need

  • Strategic alignment and goal-setting

  • Audiences, motivations and empathy-mapping

  • Understanding the best channels to reach your audience

  • Content auditing to find gaps in your existing content

  • Campaign planning and editorial calendars

Week 2:

Getting the most out of your students and their content

  • Relationship management: communication and collaboration

  • Motivating, rewarding, acknowledging, inspiring

  • Maximising reach: SEO, cross-posting, repurposing

  • Maximising engagement: readability, accessibility, storytelling

  • Placing your new social media content into a broader content strategy

Week 3:

Finding and recruiting students

  • Social listening - finding strong candidates

  • Social outreach - online and offline networking

  • Using student stakeholder mapping to inform your approach

  • Representing the diversity of your student body

  • Articulating added-value: visibility, training, upskilling

Week 4:

Matching the right students to the right projects

  • Reviewing content, interviewing content creators, doing a skills audit

  • Using a creator-project matrix to inform and support planning

  • Ideation workshops: offering a safe, creative space

  • Different types of creative projects: one-off or long-term

  • Social media conduct and risk management

Want in? Register your interest

If you’d like additional bespoke support

We offer a social media mentoring service to supplement the training programme. Alongside the four sessions, our experts would meet with an individual or small group from your institution to give bespoke feedback and recommendations on your strategy and ideas.