Content that just works: a whistlestop tour of impactful content marketing concepts that drove results
Emanuel Díaz
Head of Content Marketing
IE University
Hello. Hola. Bonjour. Olá. Ciao.
As your captain, I welcome you on this Brat Airlines journey, destination Impactful Content International Airport (ICIA). Before we depart, we want to share some safety measures to avoid any menty bs on this flight. Electronic devices must be turned off or on airplane mode during takeoff and landing. Your mind, however, needs to be as aware and open as possible. Please place your previous work baggage and traditions in the overhead compartment or under the seat in front of you; we aim to have a flight with brand new eyes. During takeoff and landing, ensure your marketing seatbelt is fastened, your top management tray is folded away, and your seat at the table is in the upright position. Brace yourself for change! This aircraft has eight inspiration doors, four on each side of the plane. I do encourage you to explore them and let the enlightening results guide you to an exit. You will find your academic life jacket under your seat; you can always use it. In the event of cabin pressure and sales stress loss, oxygen masks will drop from the compartment above your seats. Breathe; I promise doing things differently will not get you fired. Smoking and saying no are prohibited in this aircraft. Thank you for choosing Brat Airlines, and have a nice flight.
Key takeaways
Key elements and structures that make great content marketing.
Examples of the best campaigns out there, inside and outside of higher education.
How to get the teams creative juices flowing and techniques to get everybody on board a different type of content marketing.
About your speaker
Emanuel Díaz (He/him) lives for a good story to weave, describing himself as a storytelling lover and enthusiast. His passion for content started in the banking industry in his native Puerto Rico, where he led copy and digital marketing for the institution. The challenge of making a bank soulful caught him.
A Fulbright grant took him to Madrid to study at IE, where he stayed as the Associate Director of Alumni Communications. Emanuel has a passion for creativity, emotional content, and weaving stories that showcase the beauty of working in the educational sector. He is also a proud -collaborator in LGBTQ+ initiatives and does improv theatre in his free time.