Oxytocin, dopamine and endorphins: the chemistry for engaging with prospective students
Victoria Littler & Jonny Harper
Vepple / Revolution Viewing
Good stories and experiences evoke chemicals in your brain called neurotransmitters. In this session we’ll explore how oxytocin, dopamine and endorphins are key for making an audience connect with the stories you’re wanting to tell.
Oxytocin amps up the emotional connection between storytellers and their audience; dopamine is the reward hormone that gives us a feel-good rush, and an endorphin release is often why cliffhangers are so compelling and keep us hooked! But how can you make an audience feel these things through your website content and maximise the likelihood that their brain does actually release those neurotransmitters?
You don’t have to be a good storyteller or a neuroscientist to do great storytelling. Data shows that not only is it possible to embrace neuromarketing and storytelling principles in digital experiences, but when you do, students are much more likely to engage. In this session, we’ll show you how.
Key takeaways
Understand the neuroscience of storytelling and how this can drive engagement and action.
Learn how to use simple storytelling techniques in ways that have real impact.
Understand how to inspire an emotional connection with students and bring campus spaces to life.
Discover how a great digital experience increases brand affinity, engagement and action.
About your speakers
Victoria Littler (She/her): With a wealth of experience in student marketing spanning over a decade, Victoria has helped hundreds of universities, colleges, Students’ Unions and major consumer brands to enhance their marketing strategies and connect with students in meaningful ways. Victoria’s passion for higher education marketing is fuelled by her belief in the transformative power of education; Vic considers it a deep privilege to work in a sector that supports students to reach their full potential.
Jonny Harper (He/him): Having been the go-to guy for technology-related problems since 1996 when his primary school got a“Roamer robot” and an IT suite of Acorn Computers, Jonny Harper loves problem-solving, data, and all things tech. From a DIY cat feeder made from drainpipes and controlled from anywhere in the world, to digital platforms for Higher Education, the solutions that Jonny and his team have developed have helped more than 5,000,000 future students (and two cats). Vepple, Jonny’s latest brainchild, is proving to be an essential weapon in the student recruitment armoury and he’s excited to share with you insight into how future students are using it to select their perfect university.