Emanuel Díaz (He/him)

Head of Content Marketing, IE University

Welcome aboard Brat Airlines, your one-stop-shop to change that chip and get inspired to break the stereotypes we see in the higher education universe communications. Now, I know we’re all tired of seeing the same messages out there, and it’s about time we rebel against the status quo. Ready to take off and slay?

Tony Sheridan (He/him)

Marketing and Communications Manager at KAUST

Postgraduate marketing can often feel like an afterthought or a poor relative of the efforts we put into undergraduate campaigns. But if there’s anything this year has taught us, it’s the catastrophic impact that a decline in postgraduate numbers - especially from international applicants - can have on the sector. In this session we’ll explore what a truly impactful approach to content marketing looks like when your targets are savvy potential postgraduate students from around the world.

Sarah Vickers (She/her) & Scott Hood (He/him)

Head of Digital Content & Senior Content Designer, University of Liverpool

In large and complex higher education institutions we often have a wide range of content professionals - with different goals, skills and perspectives - working across the institution. And we often hear “we need to work together more effectively”. In this session colleagues from the University of Liverpool will share how to build an impactful community and governance framework that brings content professionals together.

Samuel Harriman (He/him) & Olivia Finch (She/her)

Campaigns Project Manager & Campaigns Producer
University of Oxford

In 2023, Oxford’s Campaigns Team delivered content that achieved almost 20 million social media impressions, just under half a million engagements, over 10.8 million video views and more than 133,000 web page views.

This talk looks at how the team optimised stakeholder engagement to achieve this, from concept stage through to evaluation and lessons learned.

Michelle McMahon (She/her)

Digital Marketing Officer
University of Limerick

How do you align the brand voice of your institution with that of a social platform like TikTok? Join Michelle McMahon from the University of Limerick to explore how to align brand voice, authentic undergraduate voice and the overriding tone of TikTok content using student-led content and authentic peer-to-peer storytelling.

Dana Rock (They/them)

Director of Content and Experience Design
Pickle Jar Communications

Making changes to school and department web pages often creates the perfect storm for stakeholder conflict and misalignment between goals and teams. From early ideation to content publishing, find out what it takes to bring your stakeholders with you every step of the way, and why that still may not be enough. In this session you’ll hear tales of woe and success in bringing a large stakeholder group through digital change.