Content marketing strategies that deliver postgraduate recruitment results and empower in the process
Tony Sheridan
Marketing and Communications Manager at KAUST
Join international award-winning content marketer, Tony Sheridan, to expand your toolkit of tricks and tactics for creating successful content marketing campaigns to reach and recruit your target postgraduate students at home and abroad.
Hailing from Ireland, but now leading a team of marketing and communications strategists at KAUST in Saudi Arabia. During his 15+ years in Higher Education Tony has achieved incredible results for institutions globally in developing powerful strategies, leveraging often very limited resources, to attract and retain the finest postgraduate students.
Does PG marketing content have to be boring and soulless and get in the way of the creative, compelling storytelling you would like to be doing? We will see that (with a little creativity) it can be quite the contrary. This session will explore how an effective marketing strategy can not only drive up student recruitment numbers but can empower people in the process.
Finding an approach that allows you to engage in authentic and impactful storytelling in a way that also hits your application targets can be the key to maintaining passion and finding purpose. These resources have the potential to help sustain you as you navigate through the increasingly challenging landscape of the profession.
Key takeaways
Tried and tested processes and frameworks to adapt for your PG marketing goals
An understanding of the powerful potential of co-created content to create campaigns on a budget
A new way of thinking about PG marketing that could grow your passion and purpose.
About your speaker
Tony Sheridan (He/him) is the Marketing and Communications Manager at KAUST, one of the top-ranked research universities in the world. Since joining in April 2021 he has brought their marketing and communications campaigns to new heights, working with high-profile, truly global brand partners such as McLaren Formula 1 racing team, Times Higher Education, AAAS/Science, National Geographic, and more. Tony has worked in branding, marketing, and communications for over 15 years, primarily within the Higher Education sector. He also has consulted extensively across the non-profit, community, and charity sectors helping organisations set ambitious goals, develop effective strategies, and deliver results.