Integrate AI into your content creation, distribution, and optimization
Brian Piper - Director of Content Strategy and Assessment
University of Rochester
We all need to create incredible content, put it out on the right channels, and monitor it to make it as effective as possible. Come get practical examples of how generative AI can help with every part of this process.
Learn why content marketing should be a key strategy for your brand, and how you can leverage generative AI and data to increase the efficiency and effectiveness of your content marketing in the creation, distribution, and optimization phases.
Key takeaways
Learn how to effectively use generative AI to ethically and safely create content.
Understand what tools can be used to help with getting your content on the right channels.
Build a library of prompts to aggregate and analyze your content data to identify what's working and what's not.
About Brian
Brian has been doing SEO and web content optimization since 1996. He has created online training programs for hundreds of companies including Xerox, L3Harris, IBM, and Volvo. He has spent the last eight years focusing on data analytics, digital marketing, and content strategy.
In the last two years, he has been diving into Web3, AI, and community building. He recently authored Epic Content Marketing for Higher Education, co-authored the second edition of Epic Content Marketing, and is a contributing author for The Most Amazing Marketing Book Ever and The Content Entrepreneur.
When he's not creating data visualizations, he teaches wingsuit skydiving and spends time with his wife and six children.