Speaking the language of AI with confidence and credibility

Tracy Playle - CEO, and founder of ContentEd
Pickle Jar Communications

The language of AI is confusing AF! Let’s go back to basics and start with a grasp of what this all means and how it all works.

Artificial intelligence, machine learning, deep learning, neural networks, generative AI, hallucinations, natural language processing, large language models, AI assistants, bots, cognitive computing, data science … should we go on? And this doesn’t even get us started on the narratives around ethics, shortcomings and opportunities.

To kick bootcamp off, Tracy Playle will demystify the language and the workings of AI. We’ll go back to basics to understand what it all means (and how this might map to education marketing) and how it all works. We’ll learn that artificial intelligence is, indeed, neither artificial nor intelligent, and we’ll understand why the human-AI partnership approach is key, and when to embrace it.

Key Takeaways

• Understand the terminology of artificial intelligence and machine learning.

• Take a look under the hood to understand in simple terms how it actually works.

• By understanding how it works, understand the applications and limitations for education marketing, communications and content strategy.

About Tracy

Tracy Playle is an experience designer and content strategist specializing in education sector advancement. She started her career working in-house in communications for the University of Warwick in the very early 2000s. In 2007 she founded her consultancy, Pickle Jar Communications, through which she and her team have supported more than 350 education and research organizations in over 30 countries with their approach to content strategy and engagement.  

Tracy is the author of The Connected Campus: Creating a content strategy to drive engagement with your university (2020), and the founder of ContentEd and the Utterly Content Global Festival. She is a CASE Crystal Apple award winner and a CASE Laureate, and has been a volunteer for CASE Europe and CASE Asia Pacific for over 15 years. 

Alongside her work as a content strategist, Tracy also runs a private coaching practice for leaders. She also coaches teams across the education sector to effect cultural change in how they work, to boost creativity and collaboration, and to supercharge their ability to make their strategies and visions become a reality.

She is committed to bringing playfulness, curiosity and compassion to everything that she does.