Governance issues are often the root cause of a myriad of content issues. It can lead to problems such as:
fragmented user journeys
inaccurate content
compliance issues
duplication of effort
arguments over what should or shouldn’t be published.
Sound familiar?
These common but thorny problems arise when we aren’t clear on who publishes what for whom and why on our website.
In this workshop we will explore why governance is crucial for avoiding content issues and what you can do to change it.
Resolving governance issues can be tough. But this workshop will prepare you with the tools you need to deliver better consistency, clarity, and compliance within your organisation.
What we’ll cover
Understanding the impact of your current governance on your content lifecycle and operational effectiveness
Identifying the key components of effective governance
Discovering how to develop a new approach that suitable for your organisation
How to get buy-in for changing your approach
This is a ContentEd+ member’s only workshop.
Find out more about the benefits of joining ContentEd+
About Dana Rock, your session host:
Dana is Director of Content and Experience Design at Pickle Jar Communications. An experienced leader within the sector, Dana is passionate about helping the education sector to create compelling experiences for their students and stakeholders.
A professionally trained and experienced content designer, Dana can help you and your teams to harness data and insight to better understand your customers and create smarter communications and experiences.
They have a track record in developing award-winning campaigns, nurturing high-performing content teams, and delivering integrated marketing and communications strategies to meet business goals.
Prior to joining Pickle Jar, Dana was Director of Marketing and Communications at the University of Derby. They have wide-ranging experience across marketing, communications and recruitment, having also previously worked at Oxford Brookes University, University of Exeter and University of Nottingham.
When they are not leading teams and campaigns, they love running training courses and sharing their love of data, insight and content design with others. A popular and sought-after speaker and have presented at UUK, ContentEd and Confab conferences.