TikTok can be a challenging platform to navigate and make an impact on if you're not using it effectively.
However, TikTok has incredible potential for Higher Education Institutions, thanks to its powerful search capabilities and its algorithm offering widespread reach.
Understanding how TikTok works is essential for creating impactful content and ensuring the platform supports your broader content strategy and goals.
In this webinar, Mikki will share the strategies and processes that helped her achieve the number one ranking for a UK university on TikTok in both 2022 and 2023, demonstrating how Higher Education Institutions can leverage TikTok to reach and engage their audiences.
What we’ll cover…
Understanding the platform and algorithm
Creating content that cuts through
Integrating TikTok at different stages of the recruitment cycle
Embracing community engagement to increase performance and visibility
About your host…
Mikki Collins is a Content and Experience Designer at Pickle Jar Communications. Mikki has a strong social media background in the Higher Education sector and proven award-winning experience for digital content campaigns and projects she has produced.
She previously worked for the University of Chichester as their Digital Content Producer for 5.5 years. In that time, Chichester achieved the number 1 ranked UK University on TikTok in 2022 and 2023, and the Champion of Diversity, Equity and Inclusion in content at the ContentEd awards for the final series of the University’s podcast all about minority groups.
She has presented at different education conferences for her TikTok framework, award-winning podcast series and turning digital student ambassadors into influencers organised by groups such as UUK, UniBuddy and Times Higher Education.