Join Tracy Playle for this free, online webinar on how to create the kind of content strategy that will truly drive much deeper engagement amongst your alumni and supporter communities.
The stories you tell, the memories that you share, the events you organise, the case that you make for advocacy and support… it is all content. If we’re to truly create alumni and supporter engagement that delivers results and creates impact, then we must nurture our content and approach it strategically.
In this workshop we’ll explore how to create a content strategy and plan for alumni and supporter engagement. We’ll explore what it takes to really keep an audience engaged, active and coming back for more.
In this practical workshop, we will cover:
What an alumni and supporter content strategy is for and what to include in it
Examples of what it takes to create the kind of content that keeps your audience highly engaged
How to plan content that moves your audience from connected to contributing.
About Tracy Playle, your session host:
Tracy Playle describes herself as an extroverted recluse who hates collaboration. And that’s why she’s the perfect person to deliver this session.
Tracy is the founder and CEO of Pickle Jar Communications, ContentEd and Utterly Content. Prior to founding Pickle Jar in 2007, she worked in-house in communications roles at the University of Warwick and as Head of Research-TV.
Tracy is a Professional Certified Coach (PCC) and divides her time between working on client content strategies and coaching individual leaders and teams towards lasting culture changes that make transformational ways of working possible.
She is an award-winning keynote speaker and author of The Connected Campus (2020).