Join Dana Rock to advance your approach to designing holistic omnichannel experiences that truly delight and build trust amongst your target audiences.
What does a ‘better’ experience look like for your students or customers? And how do you create it?
While we often focus on creating individual communications and interactions, we rarely step back to reflect on what overall experience these touchpoints create.
This workshop gives you the chance to reflect on the kind of experience you are currently creating and reimagine what the ideal journey looks like.
In this practical workshop, we will cover:
The key ingredients for creating positive experiences
Using the ‘experience pyramid’ to reflect on the impact of different elements of the overarching experience
How to map your existing and ideal customer experience
Your next steps to address pain points, bright spots and unknowns.
This is a ContentEd+ member’s only workshop.
Find out more about the benefits of joining ContentEd+
About Dana Rock, your session host:
Dana Rock is the Director of Experience Design at Pickle Jar Communications. An experienced leader within the sector, they are passionate about helping the education sector to create compelling experiences for their students and stakeholders.
A professionally trained and experienced content designer, Dana can help you and your teams to harness data and insight to better understand your customers and create smarter communications and experiences.