We're all designers: playing our part in great user experiences

Neil Allison

Head of Prospective Student Web Content
The University of Edinburgh

Most universities will say they're user centred. That the student experience is paramount, and staff are at the centre of their strategy. But are they really?

In this session Neil will explore what this really means, at different levels. For you, for your team, and beyond.

What empowers us? What holds us back? What does this mean for you as a member or the leader of a digital team?

Key takeaways:

• Why user experience means different things at different levels of an organisation

• What you can do at an individual and at a team level to move the dial

• How to get stakeholders to really care about user experience

About your speaker

Neil Allison is the Head of Prospective Student Web Content at the University of Edinburgh. He’s been practising user-centred design in higher education for over 20 years, with extensive experience in website content management system development and management.

In his current role, Neil leads a multidisciplinary team responsible for the University’s online provision for prospective students. He previously established the University’s User Experience Service, which offered strategy, research & design consultancy to the institution.