From communication tool to strategic asset, social media is in its leadership era
Jenny Li Fowler
Director of Social Media Strategy
Massachusetts Institute of Technology (MIT)
In the ever-evolving landscape of digital communication, the significance of social media has undergone a profound transformation. In this keynote, Jenny will explore this paradigm shift, emphasizing its strategic relevance to an institution’s brand presence and how social media assumes a pivotal role during times of crisis.
We're all designers: playing our part in great user experiences
Neil Allison
Head of Prospective Student Web Content
The University of Edinburgh
Most universities will say they're user centred. That the student experience is paramount, and staff are at the centre of their strategy. But are they really?
In this session Neil will explore what this really means, at different levels. For you, for your team, and beyond.
Enhancing your content intelligence and impact: putting AI assistants to work ethically and powerfully
Tracy Playle
CEO
Pickle Jar Communications & Founder of ContentEd
In this talk ContentEd’s founder and author of The Connected Campus (2020), Tracy Playle, will explore what the next steps towards AI maturity look like for education content strategy and marketing. Tracy will explore the ethical implications balanced with the opportunities, and set out a framework for how, where and why you can put AI to use to enhance your content intelligence and impact.