Enhancing your content intelligence and impact: putting AI assistants to work ethically and powerfully
Tracy Playle
CEO, Pickle Jar Communications and founder of ContentEd
“Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.”
Fei-Fei Li, Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence
You’ve played with the tools, you’ve been bombarded with the sales pitch for how AI is going to change your life, you’ve attended the talks, you’ve grasped the potential and understand the ethical implications. So now what?
We’ve been talking about artificial intelligence since the 1950s. ChatGPT has now been with us for almost 2 years. And multiple other tools are at our fingertips and entering maturity of use already. So, how do we make the leap - ethically and responsibly - from experimenting with AI to truly embedding it to transform our approach to content strategy, content marketing and experience design?
In this talk ContentEd’s founder and author of The Connected Campus (2020), Tracy Playle, will explore what the next steps towards AI maturity look like for education content strategy and marketing. Tracy will explore the ethical implications balanced with the opportunities, and set out a framework for how, where and why you can put AI to use to enhance your content intelligence and impact.
Key takeaways:
Learn about the latest state of play in the use of AI for content professions, and how it might benefit you
See a range of examples of how AI is being used and could be used to work in powerful partnership with your school, college or university’s marketing and content teams
Understand the ethical implications of using AI in content strategy and content marketing, and what to do about them.
About your speaker
Tracy is the founder and CEO of Pickle Jar Communications, ContentEd and Utterly Content. Prior to founding Pickle Jar in 2007, she worked in-house in communications roles at the University of Warwick and as Head of Research-TV.
Tracy is a Professional Certified Coach (PCC) and divides her time between working on client content strategies and coaching individual leaders and teams towards lasting culture changes that make transformational ways of working possible.
She is an award-winning keynote speaker and author of The Connected Campus (2020).